Dr. Cathy Wilson was certainly a qualified speaker for seminar today. Having a doctorate in plant genetics, she has worked with the industry all over the world. Ending up at Flora Company happened more or less by chance but with her knowledge, she certainly changed the way they do business.
Flora Company is basically a wholesale greenhouse. But when asked, Dr. Wilson will say they are 'custom growers' which she believes is the direction greenhouses will go in the future. Flora Company 'grows nothing on speculation'. They only grow plants for a specific purpose/use. That being said, they have to look for opportunities where plants may be needed. This has been more profitable to them than growing plants and then trying to sell them.
Dr. Wilson explained to students that they need to be prepared for the future. We are entering the workforce at a 'radical time' and the industry is VERY competitive. Business strategies in effect now are geared to what has worked in the past. But the future is always changing and we need to 'look for the strategies of the future'. We need to pay attention to the technology because the future is 'fast, efficient, social, and collaborative'. She also mentioned that the industry has become global. Businesses grow by networking and taking advantage of relationships we've made across the world. She said, 'If we don't grow, we won't be in business' and we need to use networking to 'reach a wider range'.
Our aim for the Department of Horticulture at Brigham Young University-Idaho is to nurture understanding of both the art and science of Horticulture. Students learn experimentally in the classroom, laboratory, greenhouse, and ten acre Thomas E. Ricks demonstration garden as they pursue an Associates or Bachelors Degree. Using the medium of plants, students develop habits of hard work, enlightened minds, and healthy living that assist in gainful employment opportunitues.